Radio has been a form of communication since time immemorial. Although it is an ancient media channel, it still has relevance in contemporary society. It is only that in the digital era, they have tried to incorporate the modern communication channels such that you can still listen to it on the internet platforms, thanks to video streaming options available on the web. In this era, radio has narrowed down to specific genres such that there are no blanket radio channels where they are not specific on the topic of discussion. What we mean is that every radio channel has its audience. They are broadly categorized as
- Fashion among others
We will specifically look at multi-religious and multicultural broadcast heritage radio. Some of the questions that we intend to answer include
- What is the role of heritage radio in moral formation?
- Why is it important to have a religious radio channel of choice?
- When is the best time to listen to heritage radio?
- How can you engage the family using a religious radio station?
This is a radio station that targets religious people. They need to know what they need to do to curb the moral decay in society. They tailor their program to accommodate both the young and the old. This means that how they relay the information should be in line with the age of which they are trying to reach out to. You also need to take note that the main business and revenue collection of radio is through advertising. Since it is a religious station, they have to synchronize their content to be in line with their mission and objectives.
Just like any business, they need to start small and in this case, they need a small frequency which limits the area of coverage. As a radio entrepreneur, you need to listen to your audience and increase the frequency as you have a large audience base.
What will make someone always tune o the specific radio station? This depends on the presenter and the ay the information is relayed. As much as it is a religious station, it needs to have a touch of fun and humor in it to make it memorable at all times. This is the reason why the entrepreneurs go the extra mile to involve comedians and motivational speakers to have an impact on their audience.
Feedback is essential in the media business. Remember this is a service industry that you have to get timely results and take note of the emerging trends for flexibility. Use social media to your advantage, engage with your audience and get both positive and negative feedback. Use negative feedback to grow and use positive feedback to maintain or move higher when it comes to standards.
This is a capital intensive business. You have an advantage of the humanitarian heart of religious organizations to sponsor some of the programs to popularize the station, increase the audience and all in all to increase revenue collection.